INTERSTATE BATTERIES

ALL BATTERY CENTERS

Your Interstate of Mind Rebranding Campaign

When this national retail power chain expanded its offerings to meet today’s digital millennial audience, Katalyst developed a strategic platform and creative campaign to deliver emotional impact. Although people don’t have emotional connections with batteries, they do have emotional connections with their “toys” - cell phones, motorcycles, even their beloved power tools. And of course, they want to protect our families and homes.

RETAIL POSTER

PANDORA DISPLAY AD

RETAIL SIGN

RETAIL WINDOW CLING

Creative Director: Kat Downend
Designers: Kathleen Heikes, Andrew Gayer
Copywriter: Kat Downend

Interactive Sales Training App

When Interstate Battery’s Commercial B2B division employed a new and targeted focus on anchor industries, the P.L.A.N. Game Day Audio App delivered on-the-go inspiration and education. Audio sessions were accompanied by quick quizzes to prompt self-challenge and lighthearted rivalry, motivating the sales force soak up everything they needed to know about bringing home the victory on their new key prospects.

Designers: Quake Creative
Copywriter: Kat Downend