Made for Life Rebranding
Steelcase had experienced great success in the education market with its PolyVision division. The world’s number one whiteboard surface for schools, PolyVision CeramicSteel’s ability to defy scratches, stains, weather and more posed a world of opportunity for expansion into the architectural and building industries.
To complement the existing educational brand tagline, “Bring Learning to Life,” Katalyst developed an umbrella brand positioning with the tagline, “Made for Life” to resonate with multiple markets and audiences. PolyVision CeramicSteel is made for life in schools, hospitals, walkways...wherever your imagination—and life—takes you.
Brand Development: Kat Downend
Creative Directors: Kat Downend, Keith Lopez
Web Design: Keith Lopez
Copywriter: Kat Downend