To launch this Belgian gourmet sugar into America’s crowded sugar category we created a brand that appeals to posh palates and clearly differentiates it to the trade as a category innovator, earning a place on the shelf at premier US grocery stores. From in-store displays to digital and playful social media campaign, we took T-Sugars from a complete unknown to a sweet success now launching across the globe.

Agency: Work performed for Anthem Worldwide
Digital Strategy: Dawn Dubinka
Creative Director: Kat Downend
Designer: Ryan Paladino
Copywriter: Kat Downend