VERITY
THE ISLE OF ENIGMA
1000 locked crates were sent to C-level executives (including Bill Gates!). To get at the goods, recipients went to a web link to visit “the Isle of Enigma,” an interactive game that revealed the code to unlock their mystery crate. Once inside, they discovered a hand crafted tribal mask and brochure that brought to life Verity’s core benefit: the ability collect and interpret rich data that reveals your true customer: the buyer beneath the mask.
Agency: Work performed for The Integer Group
Concept Director/Copywriter: Kat Downend
Creative Director: Kate Kennedy
Designer: Carol Frank
STUFFED FISH MAILER
This stuffed fish direct mail piece was sent to marketers prior to the DMA show to promote Verity's ability to help companies reel in their best prospects through quality customer segmentation data. An attention getter amid the typical trade show marketing deluge, the mailer drove home the point that Verity knows "exactly where your big fish are jumping."
Agency: Work performed for The Integer Group
Concept Director/Copywriter: Kat Downend
Creative Director: Kate Kennedy
Designer: Michael Heller