MEET YOUR KATALYSTS

A team built on talent and trust. Plus 20-years' experience on the world's biggest brands.

We're strategists, award-winning creative directors and multi-disciplined talent who've worked together for years. A team with a shared passion for smart marketing and amazing ideas. We've launched household names and we're aces at branding, digital and omni-channel activation.

How we do it keeps our clients coming back year after year.

We're a pretty good lot, as they say. Our genuine commitment to your business challenges shines through everything we do. We soak up every facet of your business, brand and challenges. Then we deliver the goods: On the mark. On time. On budget...You are going to like working with the K crew!

Earning customer loyalty is as important to us as it is to you. And it shows.

Think big agency brains but no bloated egos or budgets. Your CFO will love that last bit. Your CMO will love how our spark makes them shine.

Featured

Kat Downend

CREATIVE DIRECTOR/PRINCIPAL

Kat began her creative life at age six, upon feeding yellow clay into a Play-Doh Fun Factory and churning out a polychrome platypus. She has since become a successful copywriter, designer, creative strategist and fan of big fuzzy dogs.

In her 25-year career, Kat’s led the creative charge on countless blue chip brands, including Pepsi and Clorox. She has served as Creative Director at TracyLocke and DDB, and her ability to weave strategy into stellar ideas also prompted two global agencies to appoint her as their chief idea driver, aka Concept Director.

Today, Kat’s multi-disciplined expertise in traditional advertising, branding, retail, shopper and digital gives her clients the virtuoso know-how they need in today’s omni-channel arena. Her work has earned the industry’s highest creative accolades and has appeared in Print and CA magazines.

Ginger Smithwick

STRATEGIST/ANALYST/STORYTELLER

Ginger has over 12 years experience exploring the “why” behind specific behaviors and crafting strategies to change them for some of the biggest brands in the world. What sets Ginger apart is her knack for uncovering insights that cause people to think about and engage with brands in new ways.

Ginger has led the strategic development for Coca-Cola shopper and customer marketing initiatives across channels and brands globally for Arc Worldwide. Prior to that, she managed a 300-person research community at Jockey International. As a Senior Consumerologist (her favorite title ever), she informed the development of new products, design direction and marketing programs. Ginger holds an M.S. in Marketing Communications from Northwestern University.

Dawn Dubinka

HUMAN-FIRST DIGITAL

Dawn has been exploring digital engagement since the prime of the dot-com boom. She spent the last 16 years working on omni-channel campaigns from retail to vice brands to financial services.

A self-described change agent, she looks forward to plotting brands' and customers’ experience with proven, human-centered strategies and technologies. She is always searching for the ultimate answer of how a singular idea can be extended across the incessantly expanding touch points throughout customers’ lives. She believes there is a curatorial word of mouth narrative that drives communities, brand adoption and conversation.