Clear brand strategy.
Breakthrough narratives.
Full-funnel creative.

Positioning, messaging and campaigns that compel and propel.

Let's talk strategy
Sharpie Steelcase Colorox The Home Depot Pepsi Interstate Newell Rrubbermaid Georgia Pacific Coors Mountain Dew Graco ATT Uverse Sharpie Steelcase Colorox The Home Depot Pepsi

20+ years leading national brand campaigns and strategic initiatives.

Strategic brand leadership meets insightful, inciteful creative.

Brand strategy and creative development across national B2B companies, nonprofits and consumer brands.

Explore all case studies →

When brand momentum stalls,
it usually looks like this:

  • Messaging has become fragmented across teams or channels

  • A strong product isn’t translating into market momentum

  • Marketing feels busy but not effective

  • The brand story has outgrown the positioning

  • New products or audiences require a clearer narrative

  • Creative looks great, but it’s not performing

Strategy sets direction. Story creates belief. Creative execution delivers results.

We align all three for measurable impact.

Katalyst clarifies positioning, aligns messaging, translates strategy into effective campaigns.

Narrative Alignment
Clarifying positioning, messaging architecture and the narrative that carries your brand across markets.

Brand & Campaign Architecture
Translating strategy into cohesive campaigns and brand systems that perform.

Creative Development
Achieving measurable performance with complete creative development.

Fractional Strategic Brand Leadership
Ongoing advisory for organizations without a senior brand or creative lead.

  • Katalyst has been instrumental in developing our new brand positioning. The work takes our brand to the next level.

    Sherry Thermon, Account Manager

  • I can always expect great strategic thinking, new ideas and whole-hearted dedication to client expectations, even with a tight budget.

    Debra Duprey, Senior Marketing Leader

  • There's simply no better storyteller.

    James Wall, Nonprofit Marketing Communications Leader

Billboard advertisement for Pepsi featuring a glass of cola with a straw and a woman with red lipstick drinking from a lid, with the Pepsi logo and slogan 'it's the cola.'
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Meet Kat, AKA Katalyst

I’m Kat Downend, a strategic brand and creative leader with 20+ years of experience helping organizations clarify who they are, what they stand for and how to connect with the people they need to reach.

My work spans global consumer brands, high-growth B2B organizations and national nonprofits — leading initiatives inside national agencies, partnering with executive teams and helping organizations navigate growth and transformation.

When I’m not building brands and campaigns, I’m usually chasing the next big idea or a tiny tornado named Jazz.

Let’s talk about your challenges
and goals.

Email kat@adkatalyst.com or call 770-887-5504.