Clarify your competitive advantage.

We align strategy, messaging and execution so complex B2B value becomes your clear market advantage.

SMART Technologies: Lead Generation Through Insight

SMART needed to reposition itself beyond “smart boards” and establish relevance in blended and remote learning environments.

A research-driven campaign transformed educator insights into lead generation, thought leadership and content engine—helping clarify SMART’s evolving role in connected learning.

Results

  • 500+ education leaders engaged

  • 55% email open rates and 27% CTR

  • Ongoing content engine powering campaigns and sales conversations

How it works

See the full case study 
“From Technical Complexity to Market Clarity”→

“Creating a campaign that infuses the functional benefits of batteries with
emotional impact is not an easy task for this category!
The work is smart, beautiful and takes our brand to the next level.
“ - Sherry Thurmon, Marketing Director

Interstate Battery Centers: Omnichannel Performance

Challenge: With 250 locations nationwide, Interstate All Battery Centers needed to establish itself as the power partner for general business and primary verticals.

Solution: The “Long Live” campaign flipped battery longevity into a business advantage. Long life didn’t just mean lasting batteries—it meant powering mission-critical devices and tools.

See the Interstate 
rebranding case study
“Tapping into the Audience Mindset”→

Green cityscape with tall buildings and the text 'Long Live Business Power'.
A person in black clothing and gloves holding a black Interstate battery, standing near a green outdoor equipment truck. The image includes text promoting long-lasting batteries for business, with a call to open a commercial account, featuring icons for education, electrical, fire safety, medical, and public safety, and the Interstate logo.
Medical monitor displaying heart rate lines with the overlay text 'Long Live Life-Saving Devices,' and a logo for InterState All Battery Center at the bottom.

Social & digital that deliver

Katalyst delivers paid and organic campaigns that outperform expectations — increasing click-through rates by 8% in retail and 20% in B2B, more than doubling prior benchmarks.

We also support conversion optimization and creative strategy that drives measurable engagement through storytelling-led creative and UX performance.

Screenshot of a website homepage for Interstate All Battery Centers, featuring a slogan about partnering with pros because sometimes it’s not a battery, it’s a life, alongside an image of a medical monitor showing vital signs.
A battery poster featuring images of a worker maintaining electrical infrastructure and a person cleaning a floor with equipment, with the logo 'Interstate All Battery Center' and the slogan 'TO BOOST YOUR BUSINESS'
Medical monitor displaying vital signs including heart rate of 69, oxygen saturation of 100%, blood pressure of 106 over 75, and pulse pressure of 45, with various graphs and an Intersate All Battery Center logo at the bottom.
Pink box with red citrus slice graphic and the words "The MASK" in black, next to a colorful decorative mask with gemstones, gold spikes, and a mix of green, red, blue, and black accents, surrounded by shredded paper.

Polk Verity: 75% engagement

Challenge: A consumer information services firm needed to position itself as the go-to for insights and data for Fortune 100 companies.

Strategy: Target 100 top C-level executives with a direct mail experience that contrasted surface perception with deep consumer understanding.

Solution: Send mysterious crates that were unlicked by playing a digital game. Inside: handcrafted masks and a brochure defining Polk Verity’s ability to reveal “the buyer beneath the mask.”

Results: 75% of recipients engaged—including icons like Bill Gates.

Clarify your advantage.

If your organization is ready to align strategy, story and execution schedule a strategy conversation or contact us at info@adkatalyst.com.