Clarify your competitive advantage.

We align strategy, messaging and execution so complex B2B value
becomes your clear market advantage.

SMART Technologies: Innovative lead generation

Challenge: When people hear SMART, they think “smart boards,” but the company needed to promote its connectivity services as schools shifted to remote learning.

Approach: Designed a survey-led demand generation strategy to capture insights, generate leads and elevate SMART’s thought leadership.

Results: 500+ education leaders participated. The resulting data fueled a high-value report and content stream, reinforcing SMART’s relevance in the era of blended learning.

An infographic with the title "Are You Remotely Ready?" featuring a background image of children and an adult engaging in a virtual lesson at a desk with a computer, and various data charts and text about remote learning effectiveness and online education statistics.

A promotional flyer about blended and remote learning, featuring an image of a woman teaching children in a classroom, with a computer and survey details for a readiness report.

“Creating a campaign that infuses the functional benefits of batteries with
emotional impact is not an easy task for this category!
The work is smart, beautiful and takes our brand to the next level.
“ - Sherry Thurmon, Marketing Director

Interstate Battery Centers: Omnichannel Performance

Challenge: With 250 locations nationwide, Interstate All Battery Centers needed to establish itself as the power partner for general business and primary verticals.

Solution: The “Long Live” campaign flipped battery longevity into a business advantage. Long life didn’t just mean lasting batteries—it meant powering mission-critical devices and tools.

Green cityscape with tall buildings and the text 'Long Live Business Power'.

Pink box with red citrus slice graphic and the words "The MASK" in black, next to a colorful decorative mask with gemstones, gold spikes, and a mix of green, red, blue, and black accents, surrounded by shredded paper.

Polk Verity: 75% engagement

Challenge: A consumer information services firm needed to position itself as the go-to for insights and data for Fortune 100 companies.

Strategy: Target 100 top C-level executives with a direct mail experience that contrasted surface perception with true consumer understanding.

Solution: Send mysterious crates that were unlicked by playing a digital game. Inside: handcrafted masks and a brochure defining Polk Verity’s ability to reveal “the buyer beneath the mask.”

Results: 75% of recipients engaged—including icons like Bill Gates.

Social & digital that deliver

Katalyst delivers paid and organic campaigns that outperform expectations — increasing click-through rates by 8% in retail and 20% in B2B, more than doubling prior benchmarks.

We also support conversion optimization and creative strategy that drives measurable engagement through storytelling-led creative and UX performance

Screenshot of a website homepage for Interstate All Battery Centers, featuring a slogan about partnering with pros because sometimes it’s not a battery, it’s a life, alongside an image of a medical monitor showing vital signs.

Clarify your advantage.

If your organization is ready to align strategy, story and execution schedule a strategy conversation or contact us at info@adkatalyst.com.