Mission-Moving Creative and Content Leadership
From national youth and workforce programs to local humane societies, I help purpose-driven teams elevate branding, strengthen their storytelling and achieve their fundraising goals.
Jobs for America’s Graduates (JAG)
Campaigns and storytelling that perform.
Lead content and creative strategy for a national youth and workforce development organization, driving brand awareness and delivering campaigns that perform.
A redesigned website delivered a 30% lift in traffic and 20% increase in brand awareness
Secured a $10K/month LinkedIn Ad Grant
Launched campaigns that outperform benchmarks for reach, engagement and conversions
Built a multi-audience StoryBrand messaging framework for educators, donors, corporate partners and policymakers
Exceptional Engagement
Email campaign results:
55% open rate • 27% CTR
TAG. You’re it!
Challenge:
Shelter engagement had stalled. They needed a fresh, high-energy way to raise awareness and money.
Insight:
Pet content wins attention, but it can fatigue audiences. Humor creates connection — and participation.
Solution:
JAG. You’re It! A playful microsite where pet parents create funny tag messages, generate shareable images and enter to win a $100 gift card. Every tag purchased helps fund shelter care.
A wild idea hits home
Challenge:
Boost awareness and adoptions for a mountain-town shelter competing for attention in a region saturated with outdoor and wildlife imagery.
Solution:
Flip a familiar visual cue — elk antlers — into a humorous, unexpected message: pets don’t need antlers to deserve a loving home. The simple twist delivered instant emotional impact.
Let’s move your mission.
Fill out the form at right or give me a call at 770-887-5504. I’d love to hear from you!