Hello, we’re Katalyst.
We’re an award-winning Atlanta marketing agency that’s been driving measureable results since 2015.
We help brands find clarity, ignite momentum and drive measurable growth.
We partner with organizations navigating change — growth, reinvention, complexity, or high-stakes moments — and help them turn insight into strategic marketing that connects emotionally and performs commercially.
From global consumer brands to national nonprofits and B2B innovators, Katalyst brings senior-level strategy and creative leadership without the overhead, hand-offs, or noise. We believe great work lives at the intersection of strategy, storytelling, and execution — and that creativity should always move the needle.
This is creative that’s thoughtful, brave, and built to work.
How We Work
Katalyst was built for leaders who need more than ideas — they need clarity, momentum, and results.
We start by listening. We dig into the real problem behind the brief. Then we build smart, insight-driven strategies and creative systems that align teams, sharpen messaging, and activate audiences across channels.
Kat Downend
Founder + Creative Director
Kat is a senior creative director, brand strategist and storyteller with 20+ years of experience helping organizations clarify their message and create work that drives real outcomes.
She brings big-agency thinking, hands-on leadership, and a deep belief that the best creative work is both emotionally resonant and strategically sound.
What We Do For you
Brand Strategy & Positioning
Brand platforms, value propositions, messaging frameworks, brand architecture, naming, tone of voice.
Creative Direction & Concept Development
Big ideas, campaign concepts, creative platforms, integrated storytelling, launch narratives.
Copywriting & Content Strategy
Website copy, brand storytelling, campaign messaging, thought leadership, email and lifecycle content.
Integrated Campaigns
Paid, owned, and earned creative across digital, social, email, experiential, and retail channels.
Nonprofit & Purpose-Driven Marketing
Fundraising campaigns, advocacy messaging, donor journeys, conference and event branding.
Creative Leadership & Team Enablement
Creative direction, workshop facilitation, brand alignment, cross-functional collaboration.
Let’s move the needle.
Fill out the form at right or give me a call at 770-887-5504. We would love to hear from you!