Meet Kat, AKA Katalyst
I’m Kat Downend, a strategic brand and creative leader with 20+ years of experience helping organizations clarify who they are, connect with the people they need to reach, and move the needle on creative marketing performance.
My work spans global consumer brands, high-growth B2B organizations and national nonprofits.
Over the years, I’ve held leadership roles inside national agencies, partnered directly with executive teams and embedded within organizations navigating growth, change and transformation.
When I’m not building brands or shaping campaigns, I’m usually chasing the next big idea, wandering through a museum or keeping up with a furry, tiny tornado named Jazz.
Senior-level brand and creative leadership
I operate at the intersection of strategy and execution — aligning positioning, messaging and activation so leadership teams compete with focus and intent.
Who hires me?
Organizations at inflection points — growth, reinvention and brands that need to translating insight into brand and creatives strategy that moves their audience—and the needle.
From global consumer brands to national nonprofits and B2B innovators, Katalyst brings the best in experienced leadership without the overhead, hand-offs, or noise.
I’m open to your next big brand push, fractional leadership or the right full-time opportunity.
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What I can do for you.
Brand Strategy: Defining positioning, competitive narrative and messaging architecture.
System-level Clarity: Eliminating mixed messages and aligning every touchpoint to the same competitive story.
Full-funnel Activation: Delivering on-brand, performance-driven creative that achieves your business goals.