Making emotional connections to the brands people love

Insightful strategy meets inciteful ideas for consumer brands.

When categories are crowded and margins are tight, delivering impact is your most valuable asset.

We build brand platforms and full-funnel creative that moves customers —and the needle. Built on insight, big ideas and bold experiences that span D2C, in-store, digital and beyond.

Stainmaster® Product Launch

The Strategic Challenge

Clearly differentiate Stainmaster carpet cleaning products in a crowded category of well-established brands.

Approach

Reframed product benefit from functional cleaning to emotional liberation
Established a scalable platform to extend across retail, digital and in-store activation
Unified messaging hierarchy across touch points

A young girl in a yellow dress with a daisy headband leaning over a large brown dog, with a bottle of Stainmaster stain remover in the foreground.

Creative Platform: Master the joy of less cleaning, more living

A young girl in pink rain boots and a colorful raincoat stomping through a spilled liquid stain on a tiled floor, with a bottle of StainMaster stain remover nearby.

Strategic Platform work conducted in partnership with Ginger Smithwick, Strategic Planner, while at Anthem Worldwide.

While sales metrics were proprietary, the platform supported national retail activation and cross-channel rollout.

“Creating a campaign that infuses the functional benefits of batteries with
emotional impact is not an easy task for this category!
The work is smart, beautiful and takes our brand to the next level.
“ - Sherry Thurmon, Marketing Director

When Functional Products Become Something More

The problem: Consumers think “car batteries” when they hear “Interstate.” The 250-store chain needed to shift perception as the go-to for all power needs.

Insights:

People don’t care about batteries—they care about the passions batteries power: motorcycles, garden tools, their businesses.

Strategy:

Build emotional connections with key retail audiences like outdoor enthusiasts, gardeners and motorsports fans.

Solution:

Transform functionality into the fuel for experiences people love.