Growing mission-driven movements
Clarify your narrative, align leadership and execute campaigns that drive measurable impact .
Clarifying a National Narrative. Delivering Measurable Performance.
Despite a 45-year legacy, Jobs for America’s Graduates was still “the best-kept secret.” The brand needed a narrative framework that made its impact clear to every audience it served.
Impact
30% increase in website traffic following redesigned platform
20% increase in brand awareness across key audiences
Stronger narrative clarity across national campaigns and initiatives
Strategic Role
Partnered with marketing leadership to clarify national brand positioning and messaging architecture
Directed narrative strategy across major campaigns and communications initiatives
Created a multi-audience messaging framework aligning educators, donors and policymakers
See the complete JAG case study: brand strategy, positioning & narrative →
Needle-moving performance
Email campaign results:
55% open rate • 27% CTR
CATALYST: UNITING EDUCATION CHANGE AGENTS ACROSS BORDERS
Challenge:
A global education think tank needed a brand and launch strategy to unite change agents across countries under one movement — building instant credibility with academics, executives, and institutional partners before the organization had any track record of its own.
Strategic Role:
Led complete brand identity, international launch event, and content marketing strategy — from executive interview programs establishing institutional credibility to emotional brand storytelling built to travel and inspire action.
The Work:
The substance: an executive interview series featuring voices including a Chief Marketing Officer, a UCJC professor, and a Chief Education Sales Officer, addressing topics from student engagement to cultural significance in education — establishing Catalyst as a credible convener of real expertise, backed by partners including the Harvard Initiative for Learning & Teaching, SMART, and Learnit.
The Reach:
A distilled 90-second brand film built from that same foundation, translating the movement's mission — "there's no greater force than the passion of educators" — into an emotional call to action for the broader launch audience.
Turning Engagement Fatigue into Fundraising Momentum
Challenge:
Shelter engagement had stalled. They needed a fresh, high-energy way to raise awareness and money.
Insight:
Pet content wins attention, but it can fatigue audiences. Humor creates connection — and participation.
Solution:
JAG. You’re It! A playful microsite where pet parents create funny tag messages, generate shareable images and enter to win a $100 gift card. Every tag purchased helps fund shelter care.
Results:
Increased adoption inquiries and campaign engagement.
Reframing adoption with strategic humor.
Challenge:
Boost awareness and adoptions for a mountain-town shelter competing for attention in a region saturated with imagery of antlered wildlife.
Solution:
Flip a familiar visual cue — elk antlers — into a humorous, unexpected message: homeless pets don’t need antlers to deserve your attention.
Prepare for impact.
If your organization is ready to align strategy, story and execution schedule a strategy conversation or email info@adkatalyst.com.